Dallas Business and Marketing Blog

There are perhaps hundreds of millions of blogs online today and a significant portion are run by businesses and entrepreneurs. These blogs are supposed generate business and leads and opportunities for the companies that run them. I was thinking about this when listening to a recent Trump University Podcast with Lena West who was speaking about Social Media. Lena stated that “a recent study by the University of Florida found that over 50% of business blogs were abandoned with in 1 year or less”.

Now, that is a pretty dim statistic isn’t it? What it tells us clearly is the majority of businesses are failing their objective to generate leads because business owners and marketing teams would not be abandoning them otherwise. Can you honestly see a quality source of leads being abandoned?

Conversely here at Franklin Spirko we are consistently getting the majority of leads from our company blog or the personal blogs of our employees. So why is it that many businesses put a lot of effort into blogging and never get any quality leads from them, while others seem to generate leads with ease?

Some would surmise that it is the quality of the content and writing or the activity level and dedication in posting to a blog consistently. While both are important we have seen plenty of well written and active blogs fail to actually generate business for many companies. To me it is more the message and angle of the blog.

Most companies blog 99% about themselves, such as…

• “we have this new product bla bla bla”
• “we have this special deal yadda yadda”
• “we just hired so and so yak, yak yak”

The reality is very few people that read blogs really care about those things and they certainly don’t on their first few visits to your blog. Additionally many companies blog at a very high technical level (many SEO and Marketing Blogs do this), they blog about subjects so complex that the only people that truly understand them are competitors.

So just what is the solution?

First you must understand your audience, you must think about your market, figure out what they care about and blog about those subjects. For instance our blog here focuses on business and marketing efforts in Dallas - Fort Worth. We talk about local events, announce networking opportunities and discuss new things in the business climate in the DFW area.

Sure we talk about Public Relations, Search Marketing and Web Sites but we try to do so at a very easy to follow level and attach them to real world happenings that matter to people in the Dallas area. So if you want your blog to do more for you, then do more for your readers. Talk about what your market cares about from your unique point of view, do that, build your reader base and you may find your new number one source of leads is your company blog.

~ Jack Spirko

Popularity: 18% [?]

At Franklin Spirko we are very fortunate to be working with Trump University and one of our latest projects is to promote a new book by Mr. Trump called “Wealth Building 101″. To get sales off to a great start I asked Josef Katz to come up with a special offer and I must say he and his team really out did themselves. Right now for purchasing this 15 dollar book by Oct. 8th 2007 you will get over 300 dollars in free bonuses. These include..

~ Several Free Exclusive Reports
~ Free eBooks
~ Free Audio Courses
~ A Free Subscription to Performance Magazine
This is a great opportunity to get a great book and some great bonuses.

Topics covered in the new book include,

~ Unleash Your Inner Trump
~ Make Money in More Ways Than One
~ Master the Secrets of Starting or Buying a Business
~ Get Started Investing in Real Estate
~ Master the Basics of Investing in Stocks and Bonds
~ Plan Your Retirement - Set yourself up to enjoy life after 65!
~ Make Smarter Decisons About Money

To learn more visit the special offer page for Wealth Building 101

~ Jack Spirko

Popularity: 20% [?]

If you’re a real estate firm serving the Dallas, Texas residential market (which by the way is still showing strong sales and remaining dynamic), how would you like to be ranked # 1 in online searches when a potential buyer or seller needs help? You know that most people will automatically visit the real estate firm that is listed first in a search, and the chance of that firm getting the business is pretty high.

VIP Realty has figured that out, and today because of the firm’s effective use of online marketing, they are ranked # 1 in Google for Dallas Real Estate. Not only are they ranked # 1, but they are ranked much higher than other well-known Dallas real estate firms like Ebby Halliday Realtors and RE/MAX. VIP Realty’s web site is also ranked highest for other real estate terms.

VIP Realty’s high ranking drives potential buyers to a web site rich with over 60,000 home listings in the Dallas area. The site also provides the information and tools sellers need to quickly and easily list their home. The site’s online MLS Search allows buyers and sellers to research selling prices, communities, and more. VIP Realty has built a web site that is almost a virtual one-stop shop for buyers and sellers in the Dallas, Tarrant, Collin, Rockwall, and Denton communities.

But it doesn’t just stop with VIP Realty’s web site. They’ve taken it one step further. Thinking out of the box, VIP Realty’s president, Richard Soto, launched the firm’s new blog. He and his team of real estate experts have started blogging about North Texas’ real estate market.

While the real estate market in general is on a downturn, VIP Realty will continue to grow and be successful. Why? Because they understand search engine optimization and search engine marketing. They’ve built a robust web site, launched a new blog, and integrated their online messaging with their highly marketable real estate services. VIP Realty is well on their way to locking in the highest internet presence for North Texas Real Estate.

~Deb Decker

Popularity: 14% [?]