Are You Buying Your Name in Search Results?
I was recently doing some research for our client, C-People, a staffing agency in Dallas and did a search on the company name in Google and Yahoo. I always recommend that companies be aware of what the search results are for your company name, as it may be negative or you may have competitors outranking you for your own company name. What I found in the search for C-People is something that is common for most businesses. When I searched in Google and Yahoo there is now a Pay-per-click advertisement for a competitor. So when you are looking for this company, their competitor is the first result you see in the PPC ad at the top of the results.
What does this mean?
It means that your competitor has a chance to steal away a prospect that may have been on the path to working with you! If somebody is looking for a product or service from your company but clicks to a competitor, your competitor has an opportunity to convert the business or gain valuable lead information.
What should I do?
If you notice that someone else is bidding via PPC for your company name, make sure that you also bid for the term and outrank their ad. Searchers are more apt to click higher results, so if your ad shows before the competitor, then you are more likely to have the searcher find you - and you are the one that they wanted to find in the first place. Even if you rank #1 organically for your name, you still need to go ahead and bid on your name to increase the real estate that you occupy in the search results. If you have two links on the search results instead of just one, you increase the likelihood that a user will find your company. If you need help setting up a PPC campaign, don’t hesitate to ask for help from your favorite PPC experts!
So do you rank #1 for your name or does your competitor? Go search for your company and see who else is fighting for your traffic. You may be surprised what you find.
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