Dallas Business and Marketing Blog

There are perhaps hundreds of millions of blogs online today and a significant portion are run by businesses and entrepreneurs. These blogs are supposed generate business and leads and opportunities for the companies that run them. I was thinking about this when listening to a recent Trump University Podcast with Lena West who was speaking about Social Media. Lena stated that “a recent study by the University of Florida found that over 50% of business blogs were abandoned with in 1 year or less”.

Now, that is a pretty dim statistic isn’t it? What it tells us clearly is the majority of businesses are failing their objective to generate leads because business owners and marketing teams would not be abandoning them otherwise. Can you honestly see a quality source of leads being abandoned?

Conversely here at Franklin Spirko we are consistently getting the majority of leads from our company blog or the personal blogs of our employees. So why is it that many businesses put a lot of effort into blogging and never get any quality leads from them, while others seem to generate leads with ease?

Some would surmise that it is the quality of the content and writing or the activity level and dedication in posting to a blog consistently. While both are important we have seen plenty of well written and active blogs fail to actually generate business for many companies. To me it is more the message and angle of the blog.

Most companies blog 99% about themselves, such as…

• “we have this new product bla bla bla”
• “we have this special deal yadda yadda”
• “we just hired so and so yak, yak yak”

The reality is very few people that read blogs really care about those things and they certainly don’t on their first few visits to your blog. Additionally many companies blog at a very high technical level (many SEO and Marketing Blogs do this), they blog about subjects so complex that the only people that truly understand them are competitors.

So just what is the solution?

First you must understand your audience, you must think about your market, figure out what they care about and blog about those subjects. For instance our blog here focuses on business and marketing efforts in Dallas - Fort Worth. We talk about local events, announce networking opportunities and discuss new things in the business climate in the DFW area.

Sure we talk about Public Relations, Search Marketing and Web Sites but we try to do so at a very easy to follow level and attach them to real world happenings that matter to people in the Dallas area. So if you want your blog to do more for you, then do more for your readers. Talk about what your market cares about from your unique point of view, do that, build your reader base and you may find your new number one source of leads is your company blog.

~ Jack Spirko

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